Category : Business & Management

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A Taste of Irrationality

by Dr. Dan Ariely

Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably IrrationalWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent asp ...

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Accounting, Auditing And Governance of Islamic Financial Institutions

by Dr. Noraini Mohd Ariffin

The focus of this book is to discuss the emerging accounting, auditing and governance issues in Islamic fi ...

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Asas Metodolgi Penyelidikan Praktikal

by Yuslina Mohameed, Bhasah Abu Bakar, Fariza Puteh Behak & Ramiaida Darmi

Metodologi penyelidikan ialah satu bidang ilmu asas yang perlu dipelajari oleh para penyelidik sebelum menjalankan sesuatu penyelidikan. Helaian buku ini akan menyentuh ...

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Best Practices: Communicating Effectively

by Garry Kranz

In this age of digital communication, getting the right message across clearly is crucial to success. Communicating Effectively, a comprehensive and essential resource for any manager on the run, show ...

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Best Practices: Difficult People

by John Hoover

Every office has someone whos no fun to be around. But getting along with that person—and managing them effectively—can make both your jobs easier. Difficult People, a comprehensive and es ...

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Best Practices: Managing People

by Barry Silverstein

In todays hypercompetitive business climate, managers who help employees achieve their individual potential stand to get—and stay—ahead. Managing People, a comprehensive and essential reso ...

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Customer - Brand Relationship What the Universities Should Know

by Sharizal Hashim & Norjaya Mohd Yasin

The understanding of how customers establish their relationship with brands has attracted much attention over the years and has become a topic of interest in social and economic discussions. The conce ...

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Formula Influencer Marketing

by DJ Fuzz & Amiera Syuhada

Wow, buku ini memang satu ilmu yang sangat dicari-cari oleh para usahawan terutamanya founder-founder...

Sebab buku ni buku pertama yang membincangkan dengan terperinci tentang influencer m ...

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